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My name is Lianne Koekkoek and I support retail organisations by providing practical end-to end solutions with creative tools and advice covering Retail Strategy, Format Development and Category Management.

I have achieved successful project results through high level of interaction with internal and external parties by thoroughly understanding consumer specifics. The common factor in my work is placing importance on excellence in execution, attention to details and roll out of creative concepts.

In various roles as Interim Category Manager, Concept Developer, Retail Project Manager, my consulting approach is pragmatic and offers strategies and solutions to improve customer experience and financial performance.

I found out during my career, that my past experience as a top athlete has given me the ability of focus, passion and persistence that allowed me to support employers in finding opportunities in Format Development leading to new routes of market.